| Our logotype is the true representation of our wineworldtour and establishes itself as an original, simple and communicative visual identity. The choice of having the name in English translates the international character of wine. It is displayed in a modern and sober typography to present the wine universe from an accessible and tangible angle. The chosen graphics are here to depict the work of analysis and understanding carried out during this study trip. It acts as a testimony of the reality of our wine world tour. The frankness of the line is also inspired by an ideal of virtues, sincerity and authenticity of nature. |
| The squares placed in a line are reminiscent of the distinctive alignment of the vine rows. The five squares refer to the five continents, which host vineyards and wine consumer markets. The diversity and the contrast of the selected colours are here to remind us of the multicultural differences of the wines of the world. Each sparkling hue bears its own symbolic values and illustrates one of the distinctive and complementary facets of the passionate work of the vintner. |
| The green colour evokes nature, coolness and youth. It refers to chlorophyll and to the bud at spring time, which is a sign of hope for the coming harvest. The turquoise colour is a symbol of peace, quietness and wisdom. It is also a common representation of pure water, ocean breezes and summer sky. The fuchsia colour spreads tenderness, heat and strength. It symbolises the combination of the aromas of fruits and the dregs of wine. The purple colour adds a touch of mystery and magic. It reminds us of the spell of the véraison time and the alchemy of the must. |
| The orange colour conveys an idea of epicurean cheerfulness, a tonic touch and an impression of incomparable enjoyment. It evokes the rays of sunlight similar to the reflections of an old bottle kept in the cellar to be enjoyed on a special occasion. The chocolate-brown colour which coats the logo is finally simultaneously a defender of the ground where the vine takes its roots and an ambassador of the greed, the sensual delight and the generosity so well embodied by wine. The graphic charter of wineworldtour and the jovial aspect of our internet site are meant to be in accordance with this logo… |
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While subject, shape, line aim first at the thought, colour has no sense for
intelligence but has all powers on sensibility. Eugène Delacroix |