| The findings of our study of the international wine producing countries and of their consumer markets have encouraged us to share our experience with the French wine growers. Our investigations were all carried out on production sites, sale points, as well as other places dedicated to wine tourism. Our research has helped us identify new commercial approaches as well as proven and effective marketing techniques. The results of our observations and analysis - not available on this website - in the 17 countries we visited constitute the basis of setting up a consulting company. |
| Thanks to our exposure to the latest trends applied on foreign markets, we have identified a number of methods in the fields of sales, merchandising, direct marketing and public relations, which we believe French wine companies could benefit from. We believe that adopting and adapting a number of the practices we observed will be beneficial to all. Our services as consultants will consist in listening to and understanding the French wine growers and tourism-industry professionals. We would also make it our task to help them elaborate their offer of services and set up a number of operational actions. |
| We believe that by informing, training and bringing together the French wine-industry players and the tourism-industry professionals, we can help improve the image of the wine growers. The purpose of our human and collective approach is to optimize the accommodation of visitors and develop direct sales. Our pragmatic approach will also aim at helping wine growers welcome their customers and to develop wine amateurs and professionals loyalty. All the know-how, tools and the database of photographs from our tour will be used in identifying and developing wine tourism as a successful and profitable distribution network. |
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Do not listen to anybody’s advice, except to that of the wind
that blows and tells us the stories of the world. Claude Debussy |
consulting company
Big Picture aroma museum, New Zealand
direct sales at Two Hands in Barossa valley, Australia
Gibbston Valley’s boutique in Central Otago, New Zealand